Link to view high resolution version: Callum Webster Portfolio
Practical Output
https://hullacuk-my.sharepoint.com/:b:/g/personal/c_webster-2023_hull_ac_uk/IQDLrIszt1vFSJciW6cRYGPTAbAVCBU0_ziCTgqMy21meVM?e=tmpQJw
Development Log
Research & Context Being someone who has purchased ACG in the past and who has been recently looking into getting out into nature more, I already had some preconceptions of visual directions that this project may head in. I started off by looking at some campaigns within the same industry, brands like Arc’teryx, The North […]
PPD_002: Negotiated Project – Voyage Visual Identity
Download PDF Below Brand_Presentation_Voyage References Envato Graphic template item: b634db14‑bb00‑4fbf‑9f71‑1d624f6d15a5. Envato Elements. Available at: https://app.envato.com/graphic-templates/b634db14-bb00-4fbf-9f71-1d624f6d15a5 (Accessed: 22 February 2026). Envato Graphic template item: e97abcaa‑bb9e‑445b‑8d08‑1e0bb0b77eea. Envato Elements. Available at: https://app.envato.com/graphic-templates/e97abcaa-bb9e-445b-8d08-1e0bb0b77eea (Accessed: 22 February 2026). Envato Graphic template item: 83fd569b‑c5aa‑44e2‑a7f2‑217bddd940e5. Envato Elements. Available at: https://app.envato.com/graphic-templates/83fd569b-c5aa-44e2-a7f2-217bddd940e5 (Accessed: 22 February 2026). Envato Graphic template item: e9d4a624‑cc49‑49e4‑af7d‑79d5f0a44ff1. Envato Elements. Available at: https://app.envato.com/graphic-templates/e9d4a624-cc49-49e4-af7d-79d5f0a44ff1 (Accessed: 22 February 2026). Envato Graphic template item: ebb43b8b‑b347-4cea‑bc4d‑c773c494c407. Envato Elements. […]
Presentation of Proposal
Task 1 – Historical Design Two historical examples of design work that arguably have some of the biggest impact on how public information is perceived in todays society is: Otl Aichers work for the Munich Olympics Identity in 1972 with its hard hitting, simplistic and memorable pictograms, and also Henry Beck’s 1933 London Underground Map […]
Emerging Tech: Portfolio
Production Piece & Portfolio During my proposal stage I identified that the direction of the production piece would be looking at how emerging technologies can be tailored to graphic design, combining new technologies with core design principles and practices; Lustrum: The Last Five years does this by using a traditional printed magazine created using layout […]
Professional Portfolio Design: 001_Proposal
Proposal Presentation Research I first had a deep dive and think about where I want to go after graduation, looking at a range of options such as in-house, agency and freelance work, even looked at the idea of starting my own studio. I instantly eliminated freelance as it is something I have briefly done before […]
Lab Exercises & Proposal
Part 1 Prototyping Your Immersive Experience – 360 & FrameVR The lab exercise from week one allowed me to gain a brief understanding of how VR and 360 experiences work, and more importantly, allowed me to set one up using the camera settings within Blender that I had not previously explored. My initial thoughts were […]
Practical Skills for Art Direction: The Moving Image(Option 2)
2D Animate For the moving image project, my chosen venue was a retro-themed arcade, focusing on themes from the 80s and 90s era and taking a lot of inspiration from that era of games and culture. The name of the venue is Save Point Arcade, and it is targeted primarily towards millennials, a 25 to […]
Project 2 – 2D animation
Ethical or Sustainable Subject- Include background research about your chosen subject, audience and purpose The ethical subject of my animation is looking at the negative effects of streaming on the movie and cinema industry, looking at how streaming services such as Netflix, prime TV, and Disney+ and ruining the movie going experience, wether this is […]