Subject, Audience & Purpose- Describe the Live Design Brief and include general background research about your chosen subject, audience and purpose. Project 3 will consist of looking at a problem Kennings and eDecks are currently facing, which is boosting their winter sales, and this will be approached alongside marketing students, who will create a campaign […]
Art Direction: Advanced Visual Design – Project 1
1.) Conceptual Design Idea (metamorphosis) and Research The first step taken in the design process was to create a brand name and concept for my chosen project, which was an energy drink brand targeted toward consumers over the age of 60. Establishing a clear brand direction was essential, as it would allow me to develop […]
Video Advertising
For the EcoFuture online video advertisements, I opted to create one of the advertisements in After Effects which would be completely motion graphic based, and the other in Premiere Pro to fully explore all options with video content. The videos both follow a similar style, which matches the online web advertisement banner created in the […]
Banners
After sufficient research regarding eco-friendly brands, creating a visual style guide and the main logo, I was able to begin looking at how I could incorporate all these into online banners for the EcoFuture advertising banners, looking at what I could take from what I had created already to make an interesting and engaging visual […]
Wireframe Prototyping
To begin wireframe prototype I started by referring back to competitor research and landing pages that were looked at in the early design prototyping stage to understand the elements that would need to be included on the webpage, such as a hero image and sign up box, a call to action, a navigation method and […]
Logo Design
The logo design process began followed on from my early design prototyping with sketching and word association in my sketchbook, looking at a series of words that felt suitable for the brand and how I could turn them into some initial concept sketches, although there were only a few sketches it allowed me to get […]
Early Design Prototyping
The first step taken in early design prototyping was to put together some visual mood boards for each potential logo which would serve as a rough guide moving forward, looking at current and existing brands in each sector to determine what would be the best approach. Looking at elements such as colours used and what […]
Design Portfolio: Lives Not Knives
This portfolio will fully showcase a refreshed take on the Lives Not Knives non-profit youth organisation. Combining the initial research and development log to craft a timeless brand for LNK alongside a new website tied together by the ‘Knives Down, Futures Up’ campaign. A key part of the design process has been to look at […]
Development Log
Initial planning phase, including project goals and initial sketches. Building upon the foundation established by the LNK proposal, which provided a stable structure for development, exploring future directions for the Lives Not Knives (LNK) brand began with an analysis of its past successes. Among the organisation’s numerous campaigns, two stood out prominently: the 2007 LNK […]
Research Blog
The Impact of Web on Non-Profit Organisations Modern web advancements have played a significant role in how non-profit organisations build long-lasting relationships with their current audience and help with outreach to new audiences. The shift from Web 1.0 to Web 2.0 has broadened the opportunities for these organisations; having basic read-only webpages consisting of large […]