Proposal Presentation Research I first had a deep dive and think about where I want to go after graduation, looking at a range of options such as in-house, agency and freelance work, even looked at the idea of starting my own studio. I instantly eliminated freelance as it is something I have briefly done before […]
Lab Exercises & Proposal
Part 1 Prototyping Your Immersive Experience – 360 & FrameVR The lab exercise from week one allowed me to gain a brief understanding of how VR and 360 experiences work, and more importantly, allowed me to set one up using the camera settings within Blender that I had not previously explored. My initial thoughts were […]
Practical Skills for Art Direction: The Moving Image(Option 2)
2D Animate For the moving image project, my chosen venue was a retro-themed arcade, focusing on themes from the 80s and 90s era and taking a lot of inspiration from that era of games and culture. The name of the venue is Save Point Arcade, and it is targeted primarily towards millennials, a 25 to […]
Project 2 – 2D animation
Ethical or Sustainable Subject- Include background research about your chosen subject, audience and purpose The ethical subject of my animation is looking at the negative effects of streaming on the movie and cinema industry, looking at how streaming services such as Netflix, prime TV, and Disney+ and ruining the movie going experience, wether this is […]
Project 3 – eDecks Live Design Marketing Brief
Subject, Audience & Purpose- Describe the Live Design Brief and include general background research about your chosen subject, audience and purpose. Project 3 will consist of looking at a problem Kennings and eDecks are currently facing, which is boosting their winter sales, and this will be approached alongside marketing students, who will create a campaign […]
Art Direction: Advanced Visual Design – Project 1
1.) Conceptual Design Idea (metamorphosis) and Research The first step taken in the design process was to create a brand name and concept for my chosen project, which was an energy drink brand targeted toward consumers over the age of 60. Establishing a clear brand direction was essential, as it would allow me to develop […]
Video Advertising
For the EcoFuture online video advertisements, I opted to create one of the advertisements in After Effects which would be completely motion graphic based, and the other in Premiere Pro to fully explore all options with video content. The videos both follow a similar style, which matches the online web advertisement banner created in the […]
Banners
After sufficient research regarding eco-friendly brands, creating a visual style guide and the main logo, I was able to begin looking at how I could incorporate all these into online banners for the EcoFuture advertising banners, looking at what I could take from what I had created already to make an interesting and engaging visual […]
Wireframe Prototyping
To begin wireframe prototype I started by referring back to competitor research and landing pages that were looked at in the early design prototyping stage to understand the elements that would need to be included on the webpage, such as a hero image and sign up box, a call to action, a navigation method and […]
Logo Design
The logo design process began followed on from my early design prototyping with sketching and word association in my sketchbook, looking at a series of words that felt suitable for the brand and how I could turn them into some initial concept sketches, although there were only a few sketches it allowed me to get […]