This portfolio will fully showcase a refreshed take on the Lives Not Knives non-profit youth organisation. Combining the initial research and development log to craft a timeless brand for LNK alongside a new website tied together by the ‘Knives Down, Futures Up’ campaign. A key part of the design process has been to look at […]
Development Log
Initial planning phase, including project goals and initial sketches. Building upon the foundation established by the LNK proposal, which provided a stable structure for development, exploring future directions for the Lives Not Knives (LNK) brand began with an analysis of its past successes. Among the organisation’s numerous campaigns, two stood out prominently: the 2007 LNK […]
Research Blog
The Impact of Web on Non-Profit Organisations Modern web advancements have played a significant role in how non-profit organisations build long-lasting relationships with their current audience and help with outreach to new audiences. The shift from Web 1.0 to Web 2.0 has broadened the opportunities for these organisations; having basic read-only webpages consisting of large […]
LNK Proposal
Introduction My chosen non-profit organisation is LNK (Lives Not Knives), an organisation founded in 2007, based in London focusing on educating the youth between the ages of 9 and 21, steering them away from youth violence, gang culture and knife crime, whilst also supporting victims and their families that have been affected. Their campaign initially […]