For the EcoFuture online video advertisements, I opted to create one of the advertisements in After Effects which would be completely motion graphic based, and the other in Premiere Pro to fully explore all options with video content. The videos both follow a similar style, which matches the online web advertisement banner created in the […]
Banners
After sufficient research regarding eco-friendly brands, creating a visual style guide and the main logo, I was able to begin looking at how I could incorporate all these into online banners for the EcoFuture advertising banners, looking at what I could take from what I had created already to make an interesting and engaging visual […]
Wireframe Prototyping
To begin wireframe prototype I started by referring back to competitor research and landing pages that were looked at in the early design prototyping stage to understand the elements that would need to be included on the webpage, such as a hero image and sign up box, a call to action, a navigation method and […]
Logo Design
The logo design process began followed on from my early design prototyping with sketching and word association in my sketchbook, looking at a series of words that felt suitable for the brand and how I could turn them into some initial concept sketches, although there were only a few sketches it allowed me to get […]
Early Design Prototyping
The first step taken in early design prototyping was to put together some visual mood boards for each potential logo which would serve as a rough guide moving forward, looking at current and existing brands in each sector to determine what would be the best approach. Looking at elements such as colours used and what […]